Mai Thi Thanh Thai

Associate Profesor, Director of Social Business Creation, HEC Montreal
Canada

Mai Thi Thanh Thai is the founder and director of Social Business Creation that uses gamification to teach university students social entrepreneurship and social business models that use market mechanisms to solve social issues. At HEC Montreal, she teaches social entrepreneurship, new venture creation, strategies in emerging markets, and qualitative methods. Her research focuses on the link between entrepreneurship and its socioeconomic, cultural, and political contexts. She was the editor-in-chief of the Journal of Small Business and Entrepreneurship from 2015 to 2020, during which the journal experienced unprecedented growth in terms of full-text downloads, manuscript submissions, and journal rankings. She has published many articles in peer-reviewed prestigious journals, contributed several book chapters, edited two books, and made presentations at numerous academic conferences. She is a lifetime member of the Beta Gamma Sigma AACSB-Honor Society. Mai Thai has won many local and international awards for her performance and commitment in her different roles as a researcher, teacher, and entrepreneur throughout her career.