What is the problem the social business is solving?
Female Haitian farmers often have relatively low income. Furthermore deforestation in Haiti is gradually diminishing Haiti’s forested land. Kreyol Essence’s mission is to tackle deforestation while ensuring higher income for local smallholder farmers, many of them women.
Kreyol Essence is an eco-luxury beauty brand, creating products made from Haitian black castor oil. It works together with farmers – mainly female – who grow castor plants and produce castor oil from seeds.
The social business developed a value-chain: planting of Castor trees in cooperation with female smallholder farmers, and afterwards buying of the castor plants at above market price to ensure sustainable incomes for those in the castor oil value chain.